RLX Gaming is continuing to solidify its footprint in North America’s online casino market through a new content distribution deal with Fanatics Betting and Gaming.
The U.S. business arm of Malta-based online casino supplier Relax Gaming announced on Thursday a partnership with Fanatics Casino to bring its content to two U.S. iGaming markets.
RLX Gaming’s new deal allows the company to provide its portfolio of gaming titles to Fanatics Casino players in Pennsylvania and New Jersey, with a soft launch underway in the Keystone State.
“Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America,” said RLX Gaming Commercial Account Manager for North America Matt Hockenjos. “Fanatics Casino’s focus on delivering outstanding entertainment is perfectly aligned with our core mission, and we are excited to bring our engaging slot experiences to its players in New Jersey and Pennsylvania.”
RLX Gaming is launching both in-house and third-party titles in the two regulated online casino markets, with the potential for an expanded reach. Fanatics Casino is also licensed to deliver its offerings in Michigan and West Virginia.
“We are delighted to integrate RLX Gaming’s extensive and captivating portfolio into our platform,” said Fanatics Casino Senior Manager of Casino Content Kieron Shaw. “This collaboration strengthens our commitment to offering a premier online casino experience, guaranteeing our players access to top-tier titles with a proven resonance for players across New Jersey and Pennsylvania.”
RLX Gaming has an existing presence in New Jersey
RLX Gaming is collaborating with Fanatics Casino after its previous launch in New Jersey.
Last September, RLX Gaming secured a pact with Hard Rock Bet Casino to deliver content to New Jersey. The Garden State is Hard Rock Bet Casino’s only licensed market.
Fanatics Casino debuts new WWE slot title
Meanwhile, in a separate deal, Fanatics Casino has diversified its offerings with the help of the WWE.
The operator teamed up with White Hat Studios to exclusively launch an official branded slot, WrestleMania: Road to Gold.
Fanatics Casino delivered the title to its licensed U.S. markets ahead of WrestleMania, which takes place in Las Vegas in April. The title includes more than 20 of the WWE’s best talent and fan favorites of the wrestling promotion giant.
The game includes themes from some of WWE’s marquee events, including SummerSlam, Royal Rumble and Money in the Bank. Fanatics Casino is also home to other WWE-themed titles, which include WWE Blackjack and SmackDown Big Money.
