bet365’s US iGaming report highlights high risers and top new arrivals

A table at a gaming conference reserved for bet365
Image: SBC

British sportsbook and online casino operator bet365‘s latest monthly analysis of popular online casino games in various markets shed some light on what iGaming players are seeking out across North America.

The monthly reports assess more than 7,500 games that bet365 offers from its wide range of supplier partners across 20 markets. bet365 says it measures a slot’s popularity through metrics such as revenue, stakes, sessions and engagement. The report does not include table games or live dealer content, focusing only on slots and other standard casino content.

The data for March 2026 shows a significant change in the rankings, with numerous new entrants and some big climbers.

Blueprint Gaming title takes top spot in New Jersey

In New Jersey’s iGaming market, a bet365 exclusive title was knocked off the top spot that it held in February as Blueprint Gaming’s Platinum 8x8x8x leapfrogged bet365 Pop-A-Shot LuckyTap into first place.

IGT’s Triple Diamond was one of the big risers, jumping 15 positions into a podium spot.

Meanwhile, Bigger Piggy Christmas Bank (Pragmatic Play), Banking Bonanza (Blueprint), Hypernova Megaways (ReelPlay) and Divine Fortune (NetEnt) were also new to the Garden State top 10 for March.

Big changes in Pennsylvania

While Hypernova Megaways ranked sixth in New Jersey in March, it was the No. 1-ranked game in bet365’s report for Pennsylvania, thanks to a surge of 28 spots up the charts.

The Keystone State proved to be more changeable than New Jersey, as four new entries cracked the leaderboard: 7s Fire Blitz Triple Fire (White Hat Studios) came straight in at second, IGT’s Ultimate X Triple Play arrived in fourth, Huff N Puff Money Mansion (Light & Wonder) ranked eighth and Playtech’s Fire Blaze – Jinns Moon rounded out the top 10 in its first month.

Meanwhile, Gold Cash Freespins (Inspired Gaming), which was the top-ranked title in the UK for bet365 in March, climbed 14 places to sit third in Pennsylvania.

What’s happening up north?

Over the border in Canada’s only currently open regulated iGaming market of Ontario, Inspired Gaming’s Golden Winner lived up to its name by debuting with the gold medal in March.

Area Link Phoenix Firestorm (Games Global) finished second on bet365 in Ontario for the month, with Pragmatic Play’s 5 Lions Megaways 2 rising 21 places to debut in the top 10 at third.

bet365 adds Michigan to iGaming footprint

Later this year, bet365 will be able to add another U.S. state to its reports.

The company officially launched online casino gaming and online sports betting in Michigan on April 17, its third U.S. iCasino market.

“Michigan stands out as a well-established, regulated market with a strong and engaged player base,” bet365 Head of Development Trip Stoddard told SBC Americas. “Dual-vertical markets are particularly compelling as we are a fully integrated sports betting and gaming platform.

“Markets like Michigan that allow us to offer both online sports betting and casino enable a more complete regulated, premier customer experience. Our expansion across multiple U.S. states is a clear signal of our long-term commitment to the market, and we’re confident in our ability to keep building momentum in the United States.”

Another iGaming opportunity is about to present itself to the company, when the Western Canada province of Alberta launches regulated online casino gaming on July 13.

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