British operator bet365 is expanding its reach in the U.S. as a sports betting and online casino company while providing key insights to what gaming titles resonate with players.
The European online casino and sports betting operator released its latest Gaming Insights and Performance report, highlighting key performance metrics for iGaming suppliers in licensed global markets. In its inaugural monthly report in February, bet365 analyzed over 7,500 games in 20 markets to find the most popular online casino titles.
The markets included New Jersey and Pennsylvania. Bet365 also provided insights into online casino games in Brazil, Ontario, Germany, Greece, Spain and the U.K.
Exclusive bet365 title garners strong interest in NJ
Bet365 first solidified its footprint in the U.S. commercial gaming industry by launching operations in 2019 in New Jersey. Since then, it has broadened its reach to over 14 U.S. states. Last month, bet365’s exclusive Pop-A-Shot LuckyTap title posted strong results.
The online casino game closed February as the most popular title for bet365 in New Jersey, signaling the strength of developing and delivering an in-house product. The exclusivity of Pop-A-Shot LuckyTap also allows bet365 to advertise efficiently in the Garden State.
IGT online casino title Cash Eruption continued to showcase its popularity, ranking as the second-most popular game in the Garden State. Cash Eruption slightly improved its month-to-month ranking, improving one spot compared to January 2026.
According to data provided by PlayAIO, Cash Eruption was also the most visible game across several operators in February. PlayAIO leverages its AI-powered RankIQ Engine to collect the latest visibility data for online casino operators in markets across America.
A White Hat Studios title made a significant jump in bet365’s popularity rankings.
The company’s 7’s Fire Blitz Power 5 Jackpot Royale Express game increased its ranking by 35 spots after previously ranking 39th in January. A month later, it finished fourth. The game posted improvement as a jackpot option for online casino players.
In February, bet365 awarded customers more than $12.5m in total jackpot wins.
Pennsylvania embraces new online casino titles
Cash Eruption also resonated with Pennsylvania online casino players.
In February, the IGT title maintained its position as the most popular iGaming title offered by bet365’s platform in the Keystone State.
Meanwhile, Inspired Entertainment found itself in bet365’s Pennsylvania rankings with the company’s Wolf it Up! Again title finishing right behind Cash Eruption. Wolf it Up! Again was the second-most popular game, improving by 7 spots compared to January.
Pennsylvania online casino players showed an ability to embrace newly released games. Last month, two new entries placed in the top 10 for most popular online casino titles.
Treasures of Kilauea 2 Gameflex, a Pear Fiction Studios game, established a presence in Pennsylvania. The game was ranked as the seventh most popular game in February as a new entry. It joined Light & Wonder’s new Lightning Box Keno title, which finished ranked 10th for the same period.
New marketing campaign for bet365
Bet365 is sharing its latest iGaming data as it continues to compete for U.S. market share.
Earlier this month, the company debuted a new campaign in the U.S. and Canada to raise more brand awareness in North America. Bet365 launched its new Winning is Everything campaign across TV, digital, audio and social media channels.
Bet365 collaborated with New York-based marketing and communications agency VML to create and deliver its new North American campaign that is part of a broader strategy to solidify a footprint in regulated markets across the region.
Bet365 generated $5.46bn in revenue in FY2024-25, a 9% increase year-over-year. Its profit before tax reached declined by 44% compared to the year prior to $470.5m.
Bet365’s sports and gaming operating profit also took a hit, declining by 43% in FY2024-25 to $307.1m. It attributed the declines to costs associated with new market entries.
