Fanatics Markets is introducing a new trading option that resembles the same game parlays offered by licensed online sportsbooks nationwide.
On Thursday, Fanatics’ prediction market property announced the launch of Combos, a new product offering powered by Crypto.com that allows users to combine various event contract markets across several sports, multiple games, or within a single sporting event. Markets that can be combined in Combos include player props, winners, spreads and totals.
Combos lets Fanatics Markets users to combine player prop, spread, total and “moneyline” trading markets into one contract and is available across professional basketball, baseball, hockey, soccer, football, boxing, MMA and tennis, as of April 16. Fanatics said more sports are on the way.
Not every market offered by Fanatics Markets is available to be combined. Fanatics Market is using in-app icons to indicate which markets are eligible for combination.
Fanatics appears to be the first company that offers both state-regulated sports betting and federally overseen sports event contracts in the U.S. to allow prediction market users to combine multiple sports markets into one contract.
Fanatics was one of the first to go to the markets
Last November, Fanatics and Crypto.com agreed to a partnership that allowed Fanatics to launch a standalone prediction market product leveraging Crypto.com’s event contract markets and pricing. A month later, Fanatics became the first sports betting operator to launch its own separate prediction market product.
Fanatics collaborated with Crypto.com after Crypto.com became the first company to offer sports event contracts in the U.S. in 2024.
Fanatics Market’s ability to offer event contracts in the U.S. is also supplemented by its acquisition of Paragon Global Markets, an introducing broker registered with the Commodity Futures Trading Commission (CFTC) and the National Futures Association (NFA).
That purchase, and the Crypto.com deal, allowed the company to enter the prediction market space without NFA and CFTC approval as a futures commission merchant (FCM) and a swap firm, but that is changing. Last month, Fanatics Markets received approval from the NFA to operate as an FCM, allowing the prediction market to provide event contract trading and also handle financial transactions for customers, a responsibility the company previously outsourced.
As of April 16, Fanatics Markets is available in 24 states. The states exclude Nevada, Arizona, Massachusetts and Tennessee — markets where sports event contracts have received either regulatory or legal pushback from key stakeholders.
New content deal bolsters Fanatics Markets’ reach
Meanwhile, earlier this month, Fanatics Betting and Gaming secured a deal with media and entertainment company Complex to launch a new sports betting and content platform.
The partnership allows the two companies to collaborate to deliver original content for Fanatics’ online sports betting and prediction market operations. The pact between Complex and Fanatics does not include Fanatics’ online casino business.
The content platform, Complex Bets, is powered by Fanatics Sportsbook and Fanatics Markets with original programming delivered weekly on YouTube and social media.
