Gambling.com Group’s focus on diversifying traffic sources and shifting towards B2B is looking like it is paying off after the company reported record revenues during Q4 2025.
Publishing its results for the three months ended December 31 2025, the marketing and sports data services provider reported a 31% year-on-year increase in revenues to $46.2m, with North America being the region that led that growth.
During Q4, North America provided approximately $27.7m of the $46.2m revenue total. The region alone reported 75% growth in revenue compared to last year, rising from $15.6m. Gross profits rose by 19% in Q4 to $39.3m, while adjusted EBITDA was up 5% to a “fourth quarter record” of $15.5m.
A strong Q4
Sports data services saw the biggest gains during the trading period, with revenues jumping 440% year-on-year to $11.8m. Gambling.com Group explained that this growth was largely due to contributions from both OpticOdds and OddsJam. The former is its B2B provider of sports betting data, and the latter its consumer-facing app which helps users to find bets with good value.
Marketing services also continued to gain traction in the latter quarter of the year, accounting for $34.4m in revenue – a 4% rise compared to the same period last year. Of note, the group explained that this was the first time that “more than 50%” of marketing services revenue was derived from sources not dependent on organic search referrals.
“We generated record fourth quarter revenue and Adjusted EBITDA with revenue rising 31% year-over-year to $46.2 million and Adjusted EBITDA increasing 5% to $15.5 million,” said Gambling.com Group Chief Executive Officer and Co-Founder, Charles Gillespie.
“Our operating results continue to benefit from significant growth in our sports data services business, which grew 29% quarter-on-quarter and represented 26% of total revenue in the fourth quarter, the highest percentage yet.
“This growth was complemented by improved performance in our marketing business, as revenue increased slightly year-over-year and rose 15% on a sequential basis. For the first time in our history, revenue not dependent on SEO exceeded revenue from SEO thanks to our successful channel diversification initiatives.”
Building on its U.S. presence
For Gambling.com Group, expanding its footprint across the U.S. market has long been a key aim of the business. And in Q4 2025, it appears that its plan is finally coming to fruition.
Its focus on states that have legalized iGaming has clearly paid off, with the group reporting a robust performance in both New Jersey and Pennsylvania.
However, looking towards 2026, it was suggested that perhaps its sports data services may become an area of focus as Gambling.com Group looks to diversify its revenue streams.
“We expect full-year top-line growth to be led by OpticOdds, our enterprise sports data services business,” added Gillespie. “The focus for 2026 will be on increasing our coverage of different sports and leagues to better address the needs of operators outside the U.S. while also developing innovative new features for our anchor customers here in the US.
“Over the last several years, we have significantly diversified our sources of revenue and the number of markets we address. This has positioned Gambling.com Group with a sports data services business which is fast growing, high-margin, high-visibility and powered by recurring subscription revenue – on top of a marketing business that, thanks to channel diversification and CRM, remains resilient and will continue to deliver significant free cash flow for many years to come.”
