RLX Gaming is expanding its reach in New Jersey through a new content deal.
The Malta-based online casino content aggregator announced on Thursday a partnership with Hard Rock Bet Casino to bring its portfolio of titles to players in New Jersey.
RLX Gaming is the U.S. business arm of Relax Gaming.
As part of the deal, RLX Gaming will supply both its in-house and third-party online casino titles to Hard Rock Bet, which has New Jersey serve as its only licensed iGaming market.
“Our players are at the center of everything we do at Hard Rock Bet, and this partnership with RLX Gaming means even more exciting choices for them,” said Hard Rock Bet VP of Casino Rich Criado. “From fan favorites to the newest releases, we’re thrilled to bring a wider variety of engaging and entertaining games to players in New Jersey. . .”
RLX Gaming’s content adds to the more than 3,200 online casino titles currently offered to Hard Rock Bet Casino players in the Garden State. The company’s collaboration with Hard Rock Bet will include a collection of slot games, bolstering the content available to players.
“Partnering with Hard Rock Bet Casino marks an exciting milestone for RLX Gaming as we expand our presence in North America,” said RLX Gaming North America Commercial Account Manager Matthew Hockenjos. “Hard Rock Bet’s commitment to providing exceptional entertainment aligns perfectly with our mission, and we look forward to delivering engaging slot experiences to players in New Jersey.”
RLX Gaming’s presence in New Jersey
RLX Gaming’s partnership with Hard Rock Bet follows a deal in 2024 with PlayStar.
Last August, RLX Gaming signed an agreement to provide PlayStar with online casino content in New Jersey after first establishing a presence in the market a year earlier.
PlayStar added RLX Gaming to a portfolio of partners in New Jersey that includes Wazdan and Play’n GO.
RLX Gaming further solidified its footprint in New Jersey in February by securing a partnership with DraftKings as part of its North American expansion efforts. In addition to New Jersey, the deal includes DraftKings’ casino operations in Pennsylvania and Ontario.
RLX Gaming also delivers content to operators in Malta, Mexico, Spain, and the U.K. It also established a presence in Brazil when the country regulated online casinos in January.
