Little captures the interest of the gambling industry on a unified scale than the promise and potential riches offered by a new jurisdiction ushering in a regulated environment.
Examples of this have been plentiful across recent years, despite legislative clampdowns arguably lessening the appeal of many locales around the world.
One particular scramble has been evident on a consistent basis across a variety of US states following a landmark ruling almost eight years ago.
Solving U.S. teething problems
This saw Strive Gaming explode onto the scene almost five years ago, with a specific ambition of taking the nascent market by storm on an indefinite basis.
Led by President and CCO, Damian Xuereb, and CEO, Max Meltzer, the group carefully pieced together a player account management platform that was specifically curated to address the numerous needs and requirements of U.S. facing operators.
“We are very proud that Strive Gaming is the number one B2B PAM provider in the U.S. and Canada measured in terms of the amount of customers we have.” says Meltzer when assessing the momentum and expansion gained through the last near half-decade.
“We also provide award winning native apps and have an in-house 24/7 managed services teams.”
Optimism will undoubtedly be riding high upon the introduction of any fresh entity, with hopes and expectations of riding an immediate crest of a wave to become a serious player seemingly inevitable.
However, one aspect that can shape any potential future progress is the critical nature of early client feedback. This was the case here following the development of a purpose built platform for the market.
“Customers adore our real time rules engine (The Infinity Engine) even at times it can be so flexible and comprehensive as to require some considerable learning, so we spend good time with our B2B customers on this,” Meltzer reflects.
“It enables our operators to engage with their customers in a way they’ve been able to before using full automation providing real time engagements customers love. We know our PAM is superior and we continue to evolve it year on year.”
Practice makes perfect
Amid the inevitability of increasing competition comes the necessity for consistent development to ensure that you remain competitive and avoid being left behind. Resting on your laurels can be the curtain call for any company.
With this in mind, attention swiftly switches to the major highlights that have paved the way for Strive Gaming, and enables the group to maintain its forward trajectory.
This, perhaps unsurprisingly, leads Meltzer to point towards a number of “major casino operators” opting to align themselves with the company.
Four Winds, Golden Nugget and Delta Bingo & Casino are among those name-dropped. These, he says, not only informed its product roadmap, but crucially provided evidence that they have what it takes to provide operators that want to tackle market leaders with cutting-edge technology.
As attention switches to the future and Meltzer gazes into his crystal ball, one simple priority will pace the road ahead. Doubling down on the product.
“We have more sportsbook integrations than any other PAM in the US & Canada, and some of the deepest casino content integrations in the market,” Meltzer continues.
“We will continue to enhance our product overall and continue to sign operators who want to succeed multi-state and challenge for sizeable market shares against some of the biggest players.”
What does the future have in store?
That is the question constantly pondered across the industry amid a never ending battle for supremacy. For Meltzer, this primarily centres around two key areas. Regulation and prediction markets.
While many would agree with a desire for online casino regulation to move at a much faster rate than currently being witnessed, the latter is labelled as potentially boasting the ability to create additional opportunities.
This, he says, is most likely to occur as the market adapts, with new entrants likely to require multi-vertical cross sell capabilities, with regulation likely to adjust in the next five years through tribal reactions and lobbying efforts.
“Prediction markets will push to the edge of what can be permitted; it may even slip into what we may consider types of casino or gamified sports bets linked to casino experience,” Meltzer concludes.
“Greater online casino regulation is where we see great opportunities, and believe the dynamic environment right now will create opportunities in the next years.”
