BetMGM landed a deal to continue collaborating with one of the NFL’s most storied teams.
The sports betting and online casino operator reached a partnership extension with the Pittsburgh Steelers to remain the team’s iGaming, sports betting and gaming partner.
“This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation,” said BetMGM CMO Casey Hurbis. “From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
The contract extension runs through the 2029 season and includes new fan activations delivered by BetMGM and the Steelers. The renewed agreement also maintains the annual delivery of the Decade of Black & Gold Sweepstakes. The sweepstakes provides one Steelers fan in Pennsylvania or West Virginia with Steelers season tickets for 10 years.
BetMGM allows players to submit weekly entries within its mobile app until Jan. 4.
The extended partnership between BetMGM and the Steelers also includes in-stadium promotions at Acrisure Stadium, the team’s home field since September 2001. BetMGM and the Steelers have been offering players casino bonuses for Steelers-branded online casino games available on BetMGM’s platforms. The in-stadium promotion awards bonuses to players when the Steelers score three or more touchdowns during a game.
“We are very excited to build upon the success of our partnership with BetMGM,” said BetMGM SVP of Business Operations Ryan Huzjak. “Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favorite Decade of Black & Gold promotion.”
BetMGM and the Steelers are also teaming up to deliver co-branded digital content.
BetMGM provides a quarterly update
BetMGM is maintaining its partnership with the Steelers after reporting favorable earnings.
The New Jersey-based company reported $667 million in net revenue in Q3 2025, a 23% increase year-over-year. The results were spearheaded by the company’s online casino operations, which generated $454 million in net revenue during the quarter, up 21%.
BetMGM’s EBITDA closed at $41 million in Q3 2025. By comparison, the operator reported a $16 million loss in Q3 2024. Total betting handle in Q3 2025 reached $3.1 billion.
BetMGM accepted $2.8 billion in wagers for the same period last year.
The operator expects full-year revenue in 2025 to reach at least $2.7 billion. BetMGM projects to report an EBITDA of approximately $200 million for the year.
