Join SBC Media on Wednesday, Nov. 12, 2025, as we present the latest iteration of SBC Digital Player Protection in partnership with 1xBet.
The global conversation on safer gambling will take center stage during a full-day digital-only conference dedicated to advancing responsible gaming, regulatory cooperation and player wellbeing across the international betting and gaming landscape. The event will unite regulators, operators, legal experts, academics and thought leaders from around the world to explore how innovation, ethics and regulation can evolve together in the digital age.
Across six key sessions, attendees will gain insight into how technology, collaboration and transparency are shaping the future of responsible gambling.
Session and speakers
Are Stronger Regulations Giving Way to a Stronger Illegal Market?
As governments worldwide impose tighter controls, do stricter rules genuinely strengthen compliance or do they drive players to underground channels? Our panel will examine the unintended consequences of regulation and share strategies to balance compliance with market realities.
Speakers:
- Pedro Romero (Betblocker)
- Corrine Valletta (Betsson Group)
- Andy Danson (Bird & Bird)
- Rupert Ecker (Grand Casino Kursaal Ben AG)
- David Da Silva (So Good Partners)
- Justyna Grusza-Głębicka, PhD (Attorney at Law)
Selling the Dream: The Ethical Limits of Advertising
Advertising influences not only consumer choices, but also cultural values and vulnerable audiences. This session explores truth, transparency and ethics in advertising, and asks how businesses can inspire without exploiting.
Speakers:
- Richard Hayler (IBAS)
- Tracy Parker (Responsible Gaming Council)
- Savvas Iliopoulos (OPAP SA)
- Richard Dennys (Game Lounge)
- Simon Vincze (Casino Guru)
- Jyoti Rhambai (Affiliate Leaders)
Monitoring Player Habits with Next-Gen Technology
AI and data are transforming safer gambling and next-generation tools are giving operators unprecedented insight into player behavior. From AI analytics to real-time telemetry, this panel explores how technology can support engagement, personalization and protection — without crossing ethical or privacy boundaries.
Speakers
- Nicole Garret (Allwyn)
- Eduards Jakubovs (Betsson Group)
- Dr. Alexandra Koerner (Grand Casino Baden AG)
- Bernardo Changas (Lisbon School of Economics and Management)
- Thomas Fearns (Midnite)
- Steve Hoare (Player Protection Hub)
Influencers and Gambling Advertising: Finding the Balance
Influencer marketing has changed the rules of engagement, but where should regulators draw the line? This session explores global approaches to influencer advertising, challenges in safeguarding vulnerable audiences and what the future holds in the digital age.
Speakers:
- James Kilsby (VIXIO)
- Dr. Maris Catania (LeoVegas)
- Martin Lycka (iGaming Expert)
- Anders Dorph (Danish Gambling Authority)
- Tom Simcock (VIXIO)
Strengthening the Crucial Relationship Between Operators and Regulators
Despite shared goals, operators and regulators often find themselves at odds. Drawing on new research by SBC Media and 1xBet, this panel explores the reality of these relationships, the stumbling blocks, and how both sides can evolve their cooperation for clearer, safer outcomes.
Speakers:
- Simon Westbury (1xBet)
- Steve Hoare (Player Protection Hub)
Responsible Gambling Reinvented: Protect Players and Margins Together
The next era of responsible gambling will be defined by how well operators can see the whole player, not just isolated signals at onboarding or deposits.
This session explores how leading operators are bridging the gap between fraud prevention and responsible gambling, using AI-driven identity and behavioral intelligence to detect nuanced risk before it becomes a regulatory issue, a brand problem or a drain on net gaming revenue.
Speakers:
- Stephanie Trinh (Sift)
- Alexander Hall (Sift)
- Miguel Luis (LeBull)
- Andrea Carvalho (Entain)
- Steve Hoare (Player Protection Hub)
Join the discussion. Shape the future. Protect the player. Be part of the global movement redefining responsibility in gaming.
Register for SBC Digital: Player Protection 2025
