A sports betting data provider owned by Gambling.com Group is teaming up with Pragmatic Play to expand and diversify player prop offerings in North American markets.
Pragmatic Play announced a partnership on Tuesday with OpticOdds to integrate the sports data and trading solutions provider into its sportsbook platform. The integration of OpticOdds’ advanced data and pricing system allows Pragmatic Play to expand the coverage of its player props markets to all major professional sports in the U.S.
“Our mission at OpticOdds is to equip operators with fast, reliable data for every market,” said CCO Ryan Weinstock. “By partnering with Pragmatic Play, we’re enabling a significantly broader selection of U.S. player prop markets, delivered through our comprehensive feeds. The accuracy and depth of our pricing will help Pragmatic Play’s platform serve bettors with engaging player-focused wagers, without sacrificing integrity or precision.”
Pragmatic Play’s portfolio of operator partners will leverage OpticOdds’ low-latency odds feed to provide accurate and real-time pricing of player prop markets for various leagues. The leagues receiving enhanced play prop coverage include the NFL, the NBA and MLB.
“This latest partnership with OpticOdds expands the wide range of data feed options available to our operators. It places a particular emphasis on strengthening our U.S. sports coverage through the addition of comprehensive player prop markets,” said Pragmatic Play SVP of Sports Gareth Crook. “Working closely with Ryan and the wider OpticOdds team, we look forward to delivering a best-in-class U.S. sports portfolio to our current and future operators.”
Pragmatic Play, based in Gibraltar, has partners in regulated markets across the world. Its partners include bet365, Caesars Digital, Flutter, Galaxy Gaming, SPIN and BET99.
Pragmatic Play ends deals with U.S. sweeps operators
Last month, Pragmatic Play made major operational changes in the U.S., banning sweepstakes casino operators from offering its content amid recent regulatory scrutiny.
The end of partnerships with U.S. sweepstakes casino operators and suppliers came after Pragmatic Play was named in a California lawsuit against Stake.US and other suppliers.
The suit alleges that Stake.US operates a de facto illegal gambling site and violates internet gambling, unfair competition and false advertising laws. Pragmatic Play and the other suppliers were included in the suit for allegedly knowingly hosting content and providing access to an illegal gambling site, leading Pragmatic Play to pull its content from the state.
Evolution and Hacksaw Gaming are also co-defendants in the suit.
OpticOdds’ parent company acquired in blockbuster deal
Pragmatic Play is partnering with OpticOdds after Gambling.com Group reached a deal in December 2024 to acquire OpticOdds’ parent company, Odds Holdings, Inc. The transaction has a potential value of $160 million. Gambling.com Group paid $70 million in cash and $10 million in ordinary shares upfront. An additional $80 million in payments will be made if Odds Holdings doubles its adjusted EBITDA by 2026 compared to 2024.
