The International Betting Integrity Association (IBIA) is taking steps to implement a global standard for the sports betting industry.
On Wednesday, the IBIA announced the launch of Mission 2030, a five-year global strategy designed to maintain a global standard for sports betting integrity.
“Our new strategic roadmap charts how we will continue to deliver best-in-class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry,” said IBIA CEO Khalid Ali. “IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.”
Mission 2030 has three core objectives used to ensure fair and safe wagering globally.
The IBIA’s five-year strategy will facilitate improvements of the association’s Global Monitoring & Alert Platform, which is deployed to detect suspicious wagers. The platform also supports IBIA investigations. The association’s core objectives also include expanding and broadening partnerships across the global sports betting ecosystem and improving player education initiatives and regulations to combat illicit wagering.
Mission 2030 will also provide a roadmap for new trends in gaming, including AI.
Rebrand underway for the IBIA
The IBIA is implementing Mission 2030 amid a rebrand of the association’s identity. The IBIA is deploying a redesigned logo and a new strapline, “Safeguarding Sports Betting,” as part of a rebrand that is designed to encapsulate its goal of protecting the integrity of wagering.
“To achieve our ambitions, we need to evolve and that starts with the way we present ourselves,” added Ali. “More than just a visual update, our new brand is a key building block of Mission 2030. It reflects not just who we are today, but where we are heading tomorrow.”
The rebrand was implemented as the IBIA reached its 20-year anniversary.
The IBIA’s latest integrity report
In Q2 2025, the IBIA reported 69 suspicious wagering alerts across five global regions. The alerts concerned 10 sports during the quarter, with Europe making up 30% of total alerts.
Africa posted the second-highest rate of suspicious alerts at 17% and North America finished at 11% during the quarter, the lowest figure of the five continents evaluated.
Soccer generated the highest percentage of suspicious alerts at 39% in Q2 2025, followed by tennis at 20.5%. Baseball generated only two alerts, or 3% of total suspicious wagers.
IBIA’s Q2 data was compiled from more than 80 companies with over 140 betting brands.
