DraftKings adds another brick in its RG wall with Evive integration

The DraftKings logo against a brick wall
Image: ChicagoPhotographer / Shutterstock.com

DraftKings has added another layer of player protection resources to its Responsible Gaming Center thanks to behavioral health technology platform Evive.

The gaming giant now provides its online sports betting, casino and fantasy gaming players with Evive’s evidence-based tools.

Backed by a clinical advisory board of behavioral health and lived experience, Evive offers what it describes as an intuitive, player-friendly responsible gaming experience focused on the core pillars of intelligent support and personalized matching. Its services provide clinically informed resources during breaks in play and tools and educational content that are tailored to each particular player’s unique profile and activity.

Built by a team with lived experience and guided by its clinical advisory board, Evive aims to serve as both a direct support tool and a digital entry point for online gamblers to access statewide comprehensive gaming support ecosystems.

“Teaming up with Evive reinforces our commitment to responsible gaming by making additional tools and resources available that can be tailored to customers,” said DraftKings’ Chief Responsible Gaming Officer Lori Kalani. “By embedding this innovative platform within the DraftKings Responsible Gaming Center, we are giving customers more tools and resources to help them play responsibly on their own terms.”

“Evive is setting a new industry standard for player empowerment,” added Evive Founder and CEO Sam DeMello. “Our platform makes it simple for players to stay balanced, informed, and in charge of their choices.”

DraftKings adds another string to RG bow

The addition of Evive’s services will complement the other responsible gaming measures that DraftKings already offers on its platforms, including the My Stat Sheet that allows users to track their activity, as well as alerts and reminders, bet and deposit limits and more.

In late June, the Boston-based operator announced the launch of My Budget Builder, a tool that allows account holders to set more customized spending limits and reminders

DraftKings was recognized for its RG efforts in May 2025 by being ranked No. 1 in the U.S. market for overall responsible gambling performance by Eilers & Krejcik Gaming.

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