Light & Wonder strikes licensing deal with Warner Bros

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Light & Wonder has secured a multi-year agreement with Warner Bros Discovery Global Themed Entertainment to license the entertainment conglomerate’s brands and create new games on its aggregation platform. 

Under the provisions of the agreement, Light & Wonder will be able to use brands from Warner Bros’ copyrighted brands to create slot games for online platforms. 

Having originally made a deal with Warner Bros for land-based casino games only, Light & Wonder’s partnership now covers online titles, marking the next stage in its omni-channel strategy. 

As a result, the provider’s in-house development team will produce a Willy Wonka title called Willy Wonka: World Of Wonka, which will be made available on the OpenGaming aggregation platform. 

The first of several titles to be released under the agreement, Willy Wonka: World Of Wonka will leverage the likeness of the hit 1971 film Willy Wonka and the Chocolate Factory and will go live in the US, UK and European markets. 

Meanwhile, the firm will also begin work on a title named The Wizard of Oz: Road to Emerald City, which is expected to go live in 2024. Light & Wonder will also leverage several other Warner Bros Discovery brands to create slot titles for OpenGaming. 

Dylan Slaney, CEO iGaming at Light & Wonder, said: “The Warner Bros Discovery brand portfolio is legendary, and our partnership has led to the creation of some of the world’s most popular casino content, including Willy Wonka: World Of Wonka.

“To bring this title online for the first time is incredibly exciting and we can’t wait to deliver for our operator partners and their players. This is a huge step forward in terms of presenting our omni-channel vision to the world, as we continue to develop the most entertaining branded content available anywhere on the market.”