Online gaming provider Blazesoft has launched a new online crypto social casino, Yay Casino, in the U.S. market.
YayCasino.com has been developed in-house on Blazesoft’s proprietary-integrated platform and adds another strand to the Toronto-based company’s multi-brand strategy.
Blazesoft said in a release that the Yay Casino brand differed from the company’s existing Fortune Coins, Zula Casino and Sportzino products by offering alternative payment methods, a personalized approach towards its VIP users and unique and exclusive games. Customers will be able to play game categories including slots, jackpots, fish games and megaways, and the social casino will feature daily releases supplied by top-tier gaming providers and a range of crypto payment options.
The company said the launch also emphasizes its focus on continuous growth in the social space as it aims to increase the visibility and size of its existing brands.
“As Blazesoft continues to grow, it’s important that we always stay close to our customers. Yay Casino is the result of an impressive team effort within the company, offering our American customers a product and experience truly tailored to their needs. We are now really excited for Yay Casino to get off to a great start, and as with all of our brands, provide the highest standards of customer experience, product offerings and player safety,” says Blazesoft CEO Mickey Blayvas.
The launch follows the introduction of Blazesoft’s affiliate program Priority Play, which offers a unified experience with one user account and one central platform that enables promotion of all of the company’s brands in one cohesive experience.
Blazesoft also teased new projects in new verticals later this year.
