PrizePicks is expanding its reach through a new advertising campaign ahead of football season.
The daily fantasy sports operator debuted on Thursday its Run Your Game commercial series featuring a group of its celebrity brand ambassadors. The commercial series features UFC bantamweight champion Sean “Suga” O’Malley, comedian Drew “Druski” Desbordes, and sports betting personality Trent Attyah, and music artist Joe Budden.
“PrizePicks is fun, fresh, simple to use and most importantly for me, not afraid to take risks,” said Budden. “Nothing about PrizePicks feels like the old guard being run by old rules. They’re truly a great organization that isn’t afraid to embrace creativity and that’s paramount to me.”
PrizePicks is kicking off its Run Your Game campaign with a commercial featuring Budden, Attyah, and Druski. PrizePicks is featuring Druski in the campaign after securing a brand ambassador partnership with the comedian and actor last week. As part of the deal, Druski and PrizePicks will deliver specialty merchandise in addition to creating original content.
New venture for PrizePicks
PrizePicks has launched its new campaign as it diversifies its offerings for players.
Earlier this week, the Georgia-based company launched Streak, a free-to-play contest that allows players to compete for a prize of up to $1 million. The contest debuted in 13 markets and allows users to pick daily player projections to build a series of winning picks.
Users of Streak can pick from 10 player cards for their daily free pick. If a player wants a shot at the $1 million prize they must make 32 consecutive correct player projections.
The launch of Streak comes after the debut of peer-to-peer platform PrizePicks Arena.
