Fanatics Sportsbook is upping the ante ahead of NFL kickoff by launching a new TV campaign as a cornerstone of a new marketing drive.
Fanatics announced plans to launch its first “360-degree” marketing campaign ahead of the new NFL season. The new television campaign will feature new 30-second and 15-second custom broadcast and digital commercials running across several networks in priority markets.
The commercials will also help to highlight the brand’s $5 Million Jersey Drop, which returns for another year.
Fanatics drops jerseys daily into the accounts of customers who have opted in, until Sept. 9. No bet is required. Customers can log into their account each day to check if they are a winner. The Jersey Drop will be featured in new digital partnerships and throughout Fanatics’ digital ecosystem.
Fanatics Betting and Gaming Vice-Chairman and board member Jay-Z headlined Fanatics Fest NYC last weekend in the Big Apple, and the company will kick up its marketing drive next week by delivering jerseys to unsuspecting fans in New York and Chicago.
Fanatics Sportsbook also has plans to take to the streets of New York and Chicago next week to engage football fans. Jerseys will be delivered to unsuspecting fans and complemented by a creative digital activation that magnifies the jersey drop with takeovers of key landmarks in New York and Chicago.
There are also a host of product upgrades such as a revamped FanCash loyalty program that now offers betting customers up to 10% FanCash back on their bets, win or lose. Meanwhile, an improved streaming integration will allow fans to easily navigate between games and track player and team stats as they bet. Customers can also opt in for big profit boosts on certain bets.
“Football is more than just a game – it is an experience that people look forward to all year long,” said Fanatics Chief Marketing Officer Selena Kalvaria. “On the heels of Fanatics Fest, we will continue to put our fans at the center of it all. With our $5M Jersey Drop, on-the-ground activations in New York and Chicago, a new 360 campaign across all touchpoints, and more ways to earn FanCash this season – Fanatics Sportsbook will be the destination for fans to play on game day.”
Fanatics adds Louisiana to roster
Fanatics Sportsbook is currently live in 22 U.S. states including the likes of New York, New Jersey, Pennsylvania and Illinois.
Its most recent launch came in Louisiana on Aug. 15, where it became the state’s 10th online sportsbook via a partnership with the Boomtown Casino and Hotel.
With that, Fanatics says its sports betting offering is now available to approximately 95% of the addressable American online sports bettor market.
