MGM Resorts has announced the launching of its reimagined loyalty rewards program, MGM Rewards, on February 1, providing ‘unprecedented’ access to all guests across the US.
Previously, only customers who gambled could earn MGM Rewards Points. However, on February 1, non-gaming customers will be able to earn rewards on nearly all expenditures at MGM Resorts destinations, and points accumulated can be used on complimentary food and beverage, entertainment, hotel stays, and more.
Slots players can also earn Slot Dollars, while MGM Resorts’ five member tier levels – Sapphire, Pearl, Gold, Platinum, and NOIR – will remain in place.
Pearl or higher members can earn complimentary tickets to MGM Resorts concerts and their MGM Reward Points and Slot Dollars will not expire due to account inactivity.
Gold or higher members can earn waived resort fees and access to exclusive tier appreciation events and experiences. Platinum members can earn travel credit to Las Vegas, advanced suite upgrades for up to three nights, and a 4pm late check-out.
Anil Mansukhani, MGM Resorts’ Vice President of Loyalty Marketing, commented: “MGM Resorts boasts an unrivaled collection of resorts and amenities for our guests from around the world.
“As every guest experiences our properties in unique ways, MGM Rewards is designed to recognize and reward every member with experiences uniquely suited to their preferences, whether that’s attending an incredible concert, enjoying a world-class meal, or staying in a luxury suite.
“MGM Rewards was developed as a direct result of customer feedback and now offers more ways to earn, more ways to redeem, and more exclusive benefits at MGM Resorts’ 20+ destinations nationwide.”
The MGM Rewards app will be updated to include the new offerings, and the rewards system will be included in the operator’s sports betting and igaming brand, BetMGM.
MGM Rewards can also be gained with the operator’s partners such as Hyatt Hotels, Southwest Airlines, Avis Rental Cars, Royal Caribbean, and Celebrity Cruise Lines.
