Hard Rock Digital is collaborating with one of the biggest names in the music business.
The company announced on Monday the debut of its Roll with Us campaign for Hard Rock Bet featuring Grammy award-nominated superstar Post Malone. The campaign, which covers Hard Rock’s sports betting and iGaming offerings, is produced by global creative company 72andSunny, Redline Media Group, and Hard Rock Digital’s creative team.
The campaign is designed to promote Hard Rock Bet as a sports betting and iGaming operator that provides an inclusive and inviting experience for bettors from all walks of life.
“Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots,” said Hard Rock Digital President and Executive Managing Director Matt Primeaux. “For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos.”
The Roll with Us campaign will be distributed through TV, streaming platforms, radio, and social media. The campaign will be aired in several major markets across the country.
Hard Rock invests in growth
The Roll with Us campaign builds on previous efforts by Hard Rock to expand its reach.
The company secured a multiyear partnership in April with the Florida Panthers to raise brand awareness as the Sunshine State’s exclusive iGaming and sports betting operator.
The deal marked the first gambling partnership for the Panthers and includes digital branding and on-site activations for fans at Amerant Bank Arena, the team’s home since 1998.
Hard Rock has a deal with the NHL’s best team as the Panthers won the 2024 Stanley Cup Final after defeating the Edmonton Oilers for their first championship in franchise history.
