nVenue and Amelco to debut NASCAR micro-betting options

Image source: Fred Kfoury Iii/Zuma Press/PA Images

nVenue has teamed up with sportsbook platform provider Amelco to provide micro-betting options for NASCAR.

The pair will provide the first integration of live in-race micro-bets for NASCAR and they are expected to launch on Amelco’s platforms in the coming months.

“We’re looking forward to working with the nVenue team and offering their NASCAR product to our operators. With micro-markets proving to be a huge success in the space already we’re excited to see how these markets perform,” said Amelco Head of U.S. Brandon Walker.

nVenue initially signed an agreement with NASCAR last August that allowed the micro-betting tech company to use race data to develop new micro-markets and in-game odds. This includes things like stage results, qualifying times, and “pit-road betting opportunities”.

The company also signed a similar deal with the NBA, taking part in the league’s Launchpad program to develop a new NBA bet curation engine. Following this collaboration, the NBA purchased an equity stake in nVenue.

“We are thrilled to team up with Amelco to introduce micro-betting options for NASCAR,” added nVenue Chief Revenue Officer Jeremy Jones

“With their platform and reach, we are confident that we will deliver an unmatched betting experience for racing fans. We look forward to working closely with Amelco to integrate our markets and expand our offerings to include other new sports on our dynamic roadmap.”

Micro-betting on the rise

Micro-betting has continued to be a hot topic in sports betting innovation

Simplebet, which powers micro-betting markets for sports betting operators, recorded record results for this year’s College Football National Championship Game and the Super Bowl. The company posted a handle of $17 million for the NFL’s showpiece event, where the Kansas City Chiefs defeated the San Fransisco 49ers 25-22 in overtime at Allegiant Stadium in Las Vegas

It also made strides in its basketball offering. Simplebet reported that it took over 2.45 million bets across its partners during the college basketball season, an increase of nearly one million compared to the previous season.

The company launched a new game tracker for March Madness that allowed customers to follow every shot in every game of the tournament in sync with its in-play markets. The feature was available on Betr and DraftKings.