FanDuel has launched a new channel on its cable television network FanDuel TV.
FanDuel TV Extra is a free ad-supported streaming television (FAST) channel that is currently available on streaming platforms including Pluto TV, The Roku Channel and through FanDuel’s own OTT platform FanDuel TV+.
According to FanDuel, its latest TV offering airs more live sports than any other FAST channel currently available. The channel’s coverage includes horse racing coverage, international basketball, international soccer from South Korea’s K-League, and PDC darts.
“Launching ‘FanDuel TV Extra’ was another important step in expanding distribution for FanDuel TV content and reaching new audiences. Our research showed a large portion of our target audience already consume content on FAST,” explained FanDuel TV Executive Producer and SVP Kevin Grigsby. “We plan on continuing to invest in the reach of ‘FanDuel TV Extra’ by adding it to other top FAST providers in the near future.”
As well as over 12 hours of live sports per day, programming on FanDuel TV Extra also includes episodes of FanDuel TV’s original studio shows, Up & Adams and Run it Back.
FanDuel president enters sports betting Hall of Fame
At last week’s SBC Summit North America, FanDuel President Christian Genetski was inducted into the Sports Betting Hall of Fame for his significant and lasting contribution to the industry.
Ahead of his entry into the Hall of Fame, Genetski was featured on the cover of the latest edition of the SBC Leaders Magazine and gave the inside track on how the company went from being in an unpromising situation to a market leader.
In the interview, he outlined the positives of the FanDuel story as well as the adversities it faced. Genetski also touched on his public affairs work which has been recognized as being “instrumental” in the spread of legal sports betting in the U.S., and FanDuel’s strategy of creating partnerships with professional sports organizations.
