The NFL’s Chicago Bears has appointed sportsbook operator PointsBet as the club’s first sports betting sponsor. Under the terms of the partnership, PointsBet will gain full usage of Chicago Bears’ IP, marks and logos, as well as sponsorship opportunities and brand visibility across various digital assets.

As a nod to Bears fans, the sportsbook said it will offer the best price in-market for all  games this season across both the pregame spread line and money line bet types. Through the partnership, fans will also receive a unique sign-up code for PointsBet’s mobile app for access to special promotions.

“As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a proud partner,” said club President and CEO Ted Phillips. “This deal will bring fans a new way to interact with and cheer on the club.”

“The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history,” said the firm’s US CEO Johnny Aitken. “We are teaming up with a first-class organization, supported by extremely passionate fans.

“Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors. We’ve always viewed Illinois to be a supreme market opportunity for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Chicago Bears.”

In addition to recently launching the PointsBet mobile app and digital product for Illinois sports bettors, PointsBet’s retail presence in Chicago will soon debut at four sites that flank every corner of Chicagoland. Hawthorne Race Course (Stickney, IL) represents the flagship retail location, and additional off-track betting (OTB) premium sportsbooks will debut in Prospect Heights, Oakbrook Terrace, and Crestwood.

News of this latest partnership follows PointsBet’s recently announced deal with Chicago Bears legend, Devin Hester