Player reactivation and retention firm Enteractive has partnered with investment firm Bettor Capital.
The company has stated that it will use fresh investment from Bettor Capital to fuel its growth in North American markets and aim to accelerate its efforts in key growth markets such as the U.S. and Canada.
“We’re thrilled to bring Bettor Capital on board as a strategic investor as we continue to expand within the North American market”, said Enteractive CEO Mikael Hansson. “We have built a strong relationship with the Bettor Capital team and believe that they will bring significant value alongside our existing investors.”
Enteractive is not the first U.S.-focused company that Bettor Capital has invested in. It provided seed funding to compliance software provider Compliable and also invested in the geolocation technology specialist Xpoint ahead of its launch in 2021.
“We are excited to partner with Mikael and the Enteractive team to expand their global business. As online gambling markets, such as the U.S., mature, operators are increasingly focused on player retention and reactivation alongside new customer acquisition,” added Bettor Capital Managing Partner Dave VanEgmond.
“Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators as they re-engage customers that may be considered to have churned; with a responsible gambling approach baked into this model, this is a clear win-win for the industry.”
Financial terms of the strategic agreement are not available. However, Enteractive has described the Bettor Capital funding as a limited/non-controlling investment.
