Pariplay has signed an agreement with ilottery provider EQL Games to expand the reach of its Fusion gaming aggregation platform.
Under the terms of the agreement, the NeoGames subsidiary will integrate EQL Games’ ilottery content into the Fusion aggregator, increasing the lottery offering across regulated US states.
EQL Games’ content is localized, instant win content that will be added to Fusion so ilottery operators have a wider range of products to offer their players.
Brad Cummings, CEO at EQL Games, said: “Our goal is to deliver lottery content that is novel, engaging, and profitable for lottery operators while making it available to as wide an audience as possible.
“Pariplay’s market reach is considerable, and it’s a fantastic moment for us to have reached an aggregation deal which will help to significantly further our standing in the thriving iLottery market.”
Pariplay, as part of the NeoGames group, is strategically positioning itself to be “a major ilottery player in regulated North American markets”. Currently, it is live with several state lotteries such as West Virginia Lottery, Alberta’s AGLC, and Atlantic Lottery.
Shivan Patel, VP of North America at Pariplay, said: “We have made great progress in recent years in delivering our Fusion platform to regulated online lottery operators across North America.
“We are always seeking to enhance our portfolio of games with fresh, high-quality content. EQL Games fits the bill perfectly with its compelling collection of iLottery instant win products that we are sure will be a hit with players.”
