7777 gaming becomes Scientific Games’ latest iLottery partner

7777 gaming becomes Scientific Games' latest iLottery partner
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B2B iGaming provider 7777 gaming has become Scientific Games‘ ninth iLottery studio partner.

The Bulgaria-based studio’s range of online lottery games has been added to Scientific Games’ new SG Content Hub Partner Program, which will also provide access to select licensed properties from the provider.

Founded in 2020, 7777 games offers a variety of online casino games, iLottery, Jackpot and marketing solutions, draw-based games, scratch cards, and more. The company holds a license to provide its products in Bulgaria and Romania and has partnerships with multiple iGaming aggregators and platform providers.

“Partnering with Scientific Games marks a significant milestone for 7777 gaming,” said Elena Shaterova, 7777 gaming’s Chief Commercial Officer, in a joint release. “By integrating our lottery digital games into the SG Content Hub Partner Program, we gain exceptional opportunities to showcase our portfolio to numerous lottery operators worldwide.

“We are confident that this collaboration will yield numerous benefits for all stakeholders involved in upcoming lottery projects.”

Steve Hickson, VP of Digital Games for Scientific Games, said the company is delighted to welcome its new partner.

“The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers,” added Hickson. “The SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry.”

Scientific Games grows iLottery content hub

The integration of 7777 gaming means there are now nine gaming studios on board in Scientific Games’ iLottery content hub, which the company launched back in October.

Partners who join the global program can work with licensed brands in the Scientific Games portfolio and manage a game library from a single spot. The hub already includes renowned brands such as Game of Thrones and Monopoly. Now, 7777 gaming are the latest provider that will benefit from the worldwide exposure offered by the hub.

Scientific Games serves 150 different lotteries across 50 countries. The company says it boasts the largest portfolio of licensed brands in the industry.

7777 gaming’s addition follows Multiplay, which joined the program last month, after Bwloto and Random State were signed up in February.

Scientific Games expects a similar pace to continue. Hickson said last fall that the company’s roadmap forecasts 20 partner studios by the end of 2024.