Bragg Gaming Group has announced it has signed an international online casino content deal with Light & Wonder that will see the latter distribute Bragg games across its ecosystem.
The B2B gaming technology and content provider’s games, including titles from its leading in-house brands such as Atomic Slot Lab, Indigo Magic, Wild Streak Gaming and Spin Games, will now be available on Light & Wonder’s platforms.
Bragg confirmed that exclusive content, including localized titles, from its Powered by Bragg partners will also be integrated.
The deal encompasses the U.S., Canada and multiple European markets.
“Light & Wonder is a world-leading platform and games provider and this distribution deal will be hugely beneficial for us, as our content will be in front of new audiences through its large operator network boosting exposure of our games,” said Matevž Mazij, Bragg CEO. “We have focused on strengthening our content portfolio over the last year and this partnership is a testament to the popularity and appeal of our games which have been proven successful in markets globally.”
“We are thrilled to be working closely with Bragg, and are looking forward to offering their content across our network,” added Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder. “This deal is a great showcase for the power of our aggregation platform and global scale. We already have a number of key operators lined up to launch Bragg games and [are] excited to further expand our portfolio of games partners.”
Bragg Gaming currently offers more than 9,000 games through the Bragg HUB content delivery platform. Its remote gaming server (RGS) is authorized to deliver casino games to more than 25 global regulated gaming markets. In North America, Bragg operates in the states of New Jersey, Pennsylvania and Michigan, providing content to industry operators such as BetMGM in all three states. In February, it went live in Michigan with Golden Nugget.
It also recently received a license to launch in Peru’s regulated market.
Light & Wonder recently launched its new Dragon Train slot game at casinos in Nevada, California, Kansas and Minnesota.
Bragg undertaking strategic review
The deal comes against the backdrop of Bragg’s announcement late last month that it is undertaking a strategic review after an underwhelming Q4 financial report that saw Q4 dips in both revenue and profit. Potential actions could include the sale of the company or its assets, a merger, financing, further acquisitions, or other strategic alternatives.
However, looking ahead to 2024, Bragg projected that it expects to report midpoint growth of 12.8% in revenue and 10.9% in adjusted EBITDA.
Less than two weeks after those announcements, on April 8, Bragg confirmed Ronen Kannor‘s resignation from his position as Chief Financial Officer.
Light & Wonder being sued by Aristocrat
Meanwhile, Light & Wonder is currently embroiled in a legal battle with fellow slot supplier Aristocrat.
The latter is suing the former in the U.S. District Court for the District of Nevada over claims that L&W is orchestrating a campaign to copy Dragon Link through the hiring of former Aristocrat executives and game designers. Aristocrat is suing for copyright infringement, trade secret misappropriation, deceptive trade practices, trade dress infringement, and unfair competition.
