Bragg Gaming Group has agreed to provide BetMGM with its new gaming content and remote gaming server technology in the online casino market of New Jersey.
The deal extends the partnership that the two companies currently enjoy, with Bragg already providing content to BetMGM in Michigan and Pennsylvania.
Now taking on a third state, slots from Bragg’s content hub have already started to be rolled out in New Jersey, beginning with Atomic Slot Lab’s Egyptian Magic title.
Kunal Mishra, Chief Operating Officer, Americas at Bragg Gaming Group, said: “We have placed an emphasis on expanding our existing relationships with North American igaming operators to include content from our new proprietary studios and exclusive games from our third-party studio collaborations.
“The new launch with BetMGM extends our successful execution of this strategy, which we expect will help drive consistent, long-term growth. We are pleased to now provide their New Jersey players with our high-quality, engaging content.”
Following the integration of Egyptian Magic, Bragg will provide further content in the coming weeks from both its own studio as well as exclusive third-party content.
Meanwhile, BetMGM has announced the launch of Borgata Arcade in New Jersey, which will serve as a hub for non-traditional casino content including scratch games and game-themed slots.
