CRM marketing solutions provider Optimove is adding to its list of partners.
The marketing platform has announced a strategic partnership with data support and engineering solutions provider DataDots. As part of the pact, Optimove and DataDots will accelerate data integration for marketers with personalized and real-time strategies.
“DataDots can further enhance our clients’ experiences with Optimove,” said Optimove Director of Partnerships EMEA Efe Yucemen. “By addressing data integration challenges head-on, we can ensure that marketers have quick access to Optimove’s platform, solutions, and support to succeed in today’s competitive landscape.”
Optimove and DataDots are working together to address three challenges companies face when attempting to leverage their data. The two entities will assist marketers in accessing data held by third-party data management companies while optimizing the data for CRM marketing. Optimove and DataDots will also provide enhanced resources for data analysis allowing engineering teams to prioritize other needs for their respective companies.
“DataDots’ partnership with Optimove will ensure marketers can quickly integrate with the customer-led marketing platform to unlock the full potential of their data,” said DataDots CEO Shlomi Shaar. “We help marketers avoid and anticipate roadblocks involved in data integration as we provide tailored solutions to help marketers expedite integration with Optimove.”
Optimove’s portfolio of partners also includes EveryMatrix, 888AFRICA, Kindred Group, Kambi, bet365, Bragg Gaming Group, IGT, Scientific Games, and Light & Wonder.
