Optimove has agreed to a partnership with bet365, where it will supply its CRM marketing solution to the online sports betting brand.
Utilizing AI-mapped CRM journeys, Optimove will help bet365 boost its CRM marketing campaigns to “scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of each player interaction”.
“bet365 continues to build an industry-leading sports and gaming product, and the business believes the time is right to complement the platform with best-of-breed third-party technology,” commented Alex Sefton, Chief Marketing Officer at bet365.
“With Optimove we have done just this. This deal heralds a change in direction for bet365, but also the start of a long-term partnership working with Optimove to grow our business. We are at the start of something genuinely exciting for bet365 and I don’t think we could have found a better partner.”
Using a Customer Data Platform, Optimove assists marketing teams in building, testing, and optimizing hundreds of CRM campaigns weekly with direct access to their customer data.
The marketing solution helps brands reach their customers with the “right message on the right channel by personalizing thousands of campaigns to hundreds of segments” before using the firm’s AI-driven solutions autonomously to decide what to do next for each customer, rather than mapping every customer journey out manually.
Optimove’s CRM marketing platform will allow bet365 to benefit from “enriched customer profiles” to create a comprehensive single customer view, “multichannel personalization and orchestration” to deliver multi-channel customer communications, and a “continuous optimization loop” to optimize CRM marketing performance.
Last month, Optimove agreed to a similar CRM marketing deal with Light & Wonder.
“We’re thrilled to be selected by bet365 as their CRM Marketing solution,” added Motti Colman, Senior Director of Sales at Optimove.
“Working together, this is a true super team. As a company that is known for keeping most of its tech in-house, this is a huge move by bet365 to go out to a third-party provider. We’re proud to have been chosen and humbled by bet365’s belief in our ability to deliver.
“I am certain that the work we accomplish together over the coming years will be groundbreaking and will help catapult bet365 into a new era of growth.”
Optimove will be exhibiting at SBC Summit Barcelona on September 21-22 at Stand F7.