Aristocrat has built upon its presence within the Latin American market, and the popularity of its flagship title, by teaming with PlayCity for the opening of the regions first Lightning Link Lounge.
Located at PlayCity Casino Andares in the city of Guadalajara, capital of the Mexican state Jalisco, it follows the worldwide unveiling of the first Lightning Lounge earlier in the year, found at the Silverton Casino Hotel, just off the strip in Las Vegas.
Carlos Carrion, Director of Sales and Operations in Mexico for Aristocrat, stated: “Our commitment to the Mexican market is to offer the best gaming experience and for that we are convinced that this concept will be well received by the players and will make Lightning Link Lounge the favourite and most visited place in the casino.”
The exclusive dedicated area will feature 32 gaming machines connected under the Lightning Lounge concept, whose progressive system features both progressive and fixed prizes, under its exclusive and patented game mechanics.
Kevin Rosenberg, Director of Business Development at PlayCity, said: “Lightning Link has proven to be the best product on the market during the last year, consolidating with all types of players and in different regions of the country, so we want to offer the concept of Lightning Link Lounge to our players to be at the forefront of the gaming industry.”
As well as the launch of LatAm’s first Lightning Link Lounge, PlayCity has also committed to the installation of 250 of the game machines in its 17 rooms around the country.
Alvaro Nores, Vice President for Latin America at Aristocrat, added: “We appreciate the confidence and support to PlayCity in the launch of the first Lightning Link Lounge in Mexico, we believe it will be the first of many in the entire region.”
