The American Cornhole League is the latest sports entity to ensure the protection of its product.
U.S. Integrity has agreed to a partnership with the ACL to provide the governing body for professional and recreational cornhole with integrity educational tools for athletes and officials. As part of the pact, U.S. Integrity will offer educational services through its e-learning platform to help ACL members identify ways the integrity of a match can be compromised. U.S. Integrity will also deploy its monitoring services that use data intelligence to combat instances of fraud.
“We’re thrilled to work and collaborate with the team at the ACL, as the timing of this partnership aligns perfectly with their 2024 season,” said U.S. Integrity CEO Matthew Holt. “U.S. Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients and the team at ACL are now part of that mission.”
The ACL has secured a partnership with U.S. Integrity as betting interest in the sport grows. In 2021, DraftKings was named the official sports betting partner of the ACL. The deal brought the ACL into the regulated U.S. sports betting market with odds available on DraftKings Sportsbook.
The ACL kicks off a new Pro Cornhole Series on April 4, which will be televised on ESPN.
Busy start to new year for U.S. Integrity
U.S. Integrity has started 2024 with a leadership change and another addition to its list of partners.
On Jan. 16, former Sharplink Chief Technology Officer Dave Abbott joined U.S. Integrity as the company’s Chief Product Officer with more than 20 years of experience in the gaming industry. That same week, U.S. Integrity landed a partnership with upstart golf league LIV Golf.
As part of the agreement, LIV Golf gains access to Prohibet, a joint venture between U.S. Integrity and Odds On Compliance.
