DraftKings signs up as Official Sports Betting Partner of the American Cornhole League

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The American Cornhole League (ACL) has designated DraftKings Inc as its Official Sports Betting Partner this week. 

As the ACL Johnsonville Cornhole Championships progress, the sports technology and entertainment company will offer a variety of free-to-play pools nationally and the industry’s first regulated sports betting on professional cornhole. 

Select ACL events will also feature DraftKings Sportsbook odds and lines via a live ticker for audiences tuning into the competitions. 

Ezra Kucharz, Chief Business Officer at DraftKings, commented: “As we’ve learned in the past year, fandom is not limited solely to mainstream sports, and the tremendous growth of the ACL underscores these new engagement possibilities.

“The popularity of cornhole has skyrocketed in general, and there is a real draw for fans to see the best in the world compete, so we’re adding yet another dimension to the enjoyment of cornhole through odds and pools.” 

The partnership also includes certain marketing rights including the use of ACL trademarks and logos, footage and photography and on-site branding at events (including center court signage for all broadcasts). 

DraftKings will also receive exclusive access to select ACL content which will be streamed on its owned and operated channels on YouTube, Twitch, and Gamecenter, among others, with plans to offer pre-competition analysis, in-broadcast wagering and more. 

Moreover, the deal affords the sportsbook operator the ability to utilize ACL talent in promotions, custom content and events which will further highlight top players in the league. 

Stacey Moore, Commissioner and Founder of the American Cornhole League, stated: “First and foremost this is another way for our fans to experience and access the game and we’re very much looking forward to how our partnership with DraftKings will help enhance their enjoyment of the sport. 

“Not only do we expect this to help expand our audience through additional exposure on DraftKings channels, but we look at this is as positive in terms of engagement with our broadcast partners and fans as a whole.” 

Every year, thousands of players take part in the competitions and tournaments that ACL hosts across the amateur, collegiate, and pro ranks. For today’s ACL event, fans in Colorado, Illinois and New Hampshire will be able to place wagers via DraftKings, while nationally others can enter a free to play pool.