Hard Rock Digital is expanding its product portfolio with the launch of Hard Rock Games, a social mobile gaming company.
The new business unit, which is facilitated through Hard Rock’s acquisition of WGames, will develop and manage a suite of free-to-play games available online and on mobile.
Hard Rock Games will use its in-house technology and operational capabilities to accelerate its foray into game development and social gaming growth.
Daniel Kajouie, Founder of WGames, will be appointed Managing Director of the Hard Rock Games unit, charged with leading the development and growth of the social gaming plan.
“It’s truly an honor to be part of the incredible Hard Rock organization, a global entertainment and hospitality leader, and we look forward to developing immersive gaming experiences for our millions of customers worldwide,” commented Kajouie.
WGames’ full suite of games will be integrated into Hard Rock Games’ portfolio for Hard Rock and Seminole Gaming online gaming brands.
Hard Rock Games’ titles will also be integrated into the Unity by Hard Rock loyalty program, providing players with a platform to access Hard Rock and its global network of cafes, hotels, resorts and casinos.
“With the addition of WGames’ world-class games, technology and operations, we have set the stage to accelerate growth for our social gaming business,” added Rafi Ashkenazi, Executive Managing Director of Hard Rock Digital.
“Hard Rock Games’ enhanced capabilities will allow us to better engage our worldwide player communities with exceptional digital experiences and entertain our players like no one else can.”
