Hard Rock Bet taps up Pariplay for New Jersey online casino content

Hard Rock Atlantic City
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Hard Rock Bet has penned a partnership with NeoGames subsidiary brand Pariplay for the provision of online slot content for its platform in New Jersey

Under the terms of the deal, Pariplay will launch slot games from the Wizard Games studio onto the Hard Rock Bet online casino in New Jersey via its Fusion gaming aggregation platform.

Consequently, Wizard Games titles such as Dragons of the North, Spirit of Mustang and Wolf Riches are available for Hard Rock Bet players in the Garden State.

Tsachi Maimon, President and Head of iGaming at NeoGames, said: “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”

The partnership widens Pariplay’s US footprint having expanded to its list of clients in the New Jersey online casino space. Furthermore, it has licenses and clients in several other North American jurisdictions including Michigan, West Virginia, Ontario and Alberta

Meanwhile, Hard Rock Digital is trying to establish a strong base for its new online platform that launched in New Jersey recently. The app attempts to recreate the atmosphere from the company’s Hard Rock Hotel & Casino Atlantic City land-based property, boasting a variety of slots and table games, amplified by the Pariplay agreement. 

Grant Williams, Senior Vice President of Casino at Hard Rock Digital commented: “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”

It marks the continuation of a fruitful month for Hard Rock Bet which announced its launch of retail sports betting in Florida which will go live in December. 

The firm – owned and operated by the Seminole Tribe of Florida – also launched online and mobile sports betting in the Sunshine State to a select number of users after fending off a federal court case from regional casino operator West Flagler and Associates

A state case is still ongoing, but the Seminole Tribe had enough confidence in its chances of winning at the state level to push the launch button on Hard Rock Bet in its home state.