Bragg strengthens WynnBet relationship with New Jersey content deal

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Bragg Gaming Group has penned an extension to its agreement with WynnBet that sees the supplier further its US online casino footprint into New Jersey

The agreement sees WynnBet leverage the supplier’s portfolio of online casino content as well as its remote gaming server, boosting its offering in the Garden State. 

Players of WynnBet NJ will be able to play Bragg titles such as Fairy Dust from Atomic Slot Lab, as well as exclusive third-party content from Bragg’s Powered By Bragg portfolio. 

Kunal Mishra, Chief Operating Officer, Americas for Bragg Gaming Group, explained: “We are delighted to further build on our relationship with WynnBET by extending the reach of our new games to their players in New Jersey. 

“We are confident our innovative proprietary and exclusive third-party games will help WynnBET continue engaging with their existing players at high levels and attract new players.”

Bragg will deliver the online casino content via its new proprietary RGS technology as the supplier bids to improve its standing in the US B2B online casino technology market. 

The deal amplifies the pre-existing relationship between the two parties in recent times, with the pair already enjoying a similar partnership in the online casino market in Michigan

With New Jersey being one of the US’ most prominent online casino markets – generating $1.66bn in revenue during 2022 – this ensures a landmark moment for Bragg as it prioritizes US growth

Mishra added: “This new content introduction highlights the continued successful introduction of our proprietary and third-party content with leading North American igaming operators. 

“We expect this ongoing rollout of our new content and RGS technology in New Jersey, one of the country’s largest icasino markets, will help drive consistent, long-term growth.”