Tipico launches proprietary online casino platform in NJ

system update
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Tipico has pulled the curtain back on a new online casino technology platform that will debut in New Jersey

Launching today, the online casino platform uses proprietary technology and offers users a faster experience as the operator claims to have increased processing speeds by 50% and withdrawal speeds by x7.

The theme of the new Tipico Casino aims to blend a “fun and fresh” UX alongside a real money casino offering. The new app also aims to deliver simplicity in withdrawals and deposits, gameplay, content browsing, and enhanced search capabilities.

Tipico Casino will use the firm’s real-time data engine in order to analyze players’ activity and curate personalized content for them as it aims to improve the user experience and its player retention rates. 

Further renovations see the app display up to four games at once, allowing players to see a variety of content within the platform. Meanwhile, the app color scheme has changed from red and black to a teal, navy, and magenta palette.

“On the heels of earning a first-place national ranking, we are excited to unveil a completely original experience for customers who desire to play Casino games in New Jersey,” said Adrian Vella, US CEO at Tipico. 

“Unlike other online casinos that pigeonhole players, our product helps expedite the real money deposit and withdrawal process, providing a safe, secure experience. We are uniquely positioned to make huge leaps in 2024 and beyond with a combination of original and classic content, efficient processing, and our trusted brand heritage.”

The Tipico Casino was the German firm’s second US product launch after the Tipico Sportsbook. First launching in November 2021, the casino platform counts upon partners such as White Hat Gaming and Konami and is live with 16 game studios.

Meanwhile, Tipico has enacted an agreement with PayNearMe to leverage its MoneyLine solution to power deposit and withdrawal capabilities for the new platform.

Streamlining its processes for payments, Tipico has ditched its previous system that used ACH, Paypal and Venmo to take power transactions in favor of the MoneyLine solution that does it all in one platform.

Vella added: “As our sportsbook expands and the market evolves, we need a scalable payments platform that allows us to deliver the seamless experience that our customers deserve. The Moneyline platform was the obvious answer. The flexibility of the platform made it easy to integrate with our custom-built Player Account Management System.

“Through this partnership, we can future-proof the deposit and withdrawal experience by quickly and easily offering new tender types as they become available. With the single integration, we can significantly reduce the burden on our technical resources.”

As part of the agreement, Tipico will also have access to a suite of data-driven insights on a dashboard to gain a better picture of its users’ payment activities which aims to help improve user experiences.

“PayNearMe is thrilled to partner with Tipico to offer their players a full suite of deposit and payout options,” said Leighton Webb, Vice President and General Manager of iGaming and Sports Betting, PayNearMe. “Our MoneyLine platform is built from the ground up to service two complex and highly regulated industries—real-money gaming and payments.

“As a fintech company that understands the complexities of both markets, PayNearMe is well-equipped to tackle the unique challenges operators face as they enter new markets and seek to streamline operations, improve margins and increase customer loyalty and acquisition.”