GiG re-ups global compliance deal with Betway

Betway logo on West Ham United shirt
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Gaming Innovation Group (GiG) has secured a contract extension with global sportsbook brand Betway to continue supplying its GiG Comply automated compliance tool.

The GiG Comply system is an affiliate marketing compliance and screening tool that allows Betway to ensure its affiliate partners are aligned with regulatory requirements and RG commitments. 

The solution means that Betway can monitor affiliate activity and detect if a partner is flouting any regulation in any global jurisdiction and take action against them. 

GiG Comply’s rules engine analyzes campaigns and provides Betway with promotional content that reflects its brand, ensures its values are being demonstrated and compliance is upheld. 

Jonas Warrer, CEO of the GiG group, said: “Betway is a highly regarded and well-established international brand, and we’re obviously delighted that these prestigious, global companies continue to trust in GiG Comply and its effectiveness in providing peace of mind, protecting reputations.”

Betway’s US ambitions are clear following the acquisition of its partner DGC late last year. The Super Group brand has a presence in eight US states as it seeks to realize its global growth ambitions away from its European roots and African expansion. 

It is currently live in Arizona, Colorado, Indiana, Iowa, New Jersey, Ohio, Pennsylvania and Virginia.

Being live in so many jurisdictions was a key factor in renewing its deal with GiG as regulatory compliance remains a key priority for Betway. 

Anthony Werkman, CEO of Betway Group, said: “We’re delighted to continue our existing partnership with GiG, a prominent player in the gaming industry, known for their cutting-edge platform and technology solutions. 

“This ongoing collaboration enables us to access their advanced compliance software, enhancing our position as a market-leading brand and ensuring our customers a gaming environment that is fair, secure, and responsible.”