SharpLink Gaming has launched a new platform for sports bettors offering news and information as well as engagement tools such as free-to-play games and live odds.
Titled SharpLink HQ, the platform aims to offer a mobile-first experience that becomes the “definitive online source for US sports fans”. SharpLink has assembled a team of US sports journalists to update fans on the latest news, team updates and live game updates.
The platform will also offer insights and analysis on a myriad of upcoming sporting events.
Rob Phythian, Chief Executive Officer of SharpLink, stated: “We are very proud to be unveiling what we believe is the ideal online destination for US sports fans, as well as our newest revenue channel that will ultimately unite and showcase SharpLink’s advanced technologies, betting tools and performance marketing capabilities comprising our Company’s core business-building platform.
“Offering a mobile-first user experience, SharpLinkHQ will continue to evolve over the next six to 12 months by offering more tools and interactive features and additional integration of our AI-enabled C4 BetSense technology, helping to ensure that individual sports fans enjoy and benefit from highly personalized content and betting recommendations that deeply resonate with their unique sports passions and demonstrated betting styles.
“Moreover, SharpLink looks forward to leveraging our new flagship site to benefit from cross-promotional opportunities between all SharpLink business units, including linking promos and offers and driving sticky traffic to our proprietary fantasy sports and free-to-play properties with full betting integration built-in.”
Meanwhile, SharpLink will integrate its proprietary Pro Football Survivor free-to-play game which offers players a cash prize of $5000 if they correctly pick a series of sporting results.
Beginning in NFL week seven, contestants pick one team each week that they believe will win its match-up with the objective of surviving longer than any other player by making the most consecutive correct picks through the end of the season.
Phythian concluded: “With the goals of accelerating audience growth; materially improving the entertainment value and ease of betting for sports betting enthusiasts; and fueling revenue growth momentum through more meaningful engagement and retention of our users and their conversion to sports bettors residing in states where sports betting has been legalized, SharpLinkHQ is expected to become a core customer acquisition strategy for our company and for our trusted business partners.”
