OpenBet launches new geolocation product

Person holds an animated location pin in their hand
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Sports betting platform provider OpenBet has bolstered its portfolio with a new geolocation product.

OpenBet Locator, built on the backbone of Amazon Web Services (AWS), will enable operators to locate, promote to, and monitor customers while remaining fully compliant with regulatory requirements.

“Introducing OpenBet Locator is an exciting move for us and takes our modular product offering to a new level. Built in-house and leveraging AWS technology, we have developed a strong proposition that can be tailored to meet unique business needs,” said OpenBet CEO Jordan Levin.

According to OpenBet, launching the OpenBet Locator strengthens its reputation as a leader in player protection and compliance following its acquisition of the responsible gaming software firm Neccton in 2023. 

The service will initially be available in North America and will feature several different components including player targeting for customer relationship management, fraud prevention, and fully flexible geo-fence management and location tracking.

“As a pioneer within the global sports betting arena for over 25 years, we have an in-depth understanding of the challenges and opportunities operators face within highly regulated markets. OpenBet Locator is a scalable, compliant and dependable geolocation solution that removes the barriers to operators’ success,” added Levin.

OpenBet parent company Endeavor going private

Last month it emerged that Endeavor Group Holdings will transform into a private company in 2025 after private equity firm Silver Lake agreed to a deal worth $13 billion.

The deal is expected to close by the end of the first quarter of 2025 and Endeavor stockholders will receive $27.50 per share in cash valuing the company at $8.2 billion and representing a $13 billion equity value including the company’s debts.

Endeavor is the majority owner of World Wrestling Entertainment and the Ultimate Fighting Championship through TKO Group which will remain a publicly traded company and not be included in the privatization deal.