BetMakers and Gaming Innovation Group have entered into an agreement to deliver racebook services on GiG’s sportsbook platform SportX via an integration with BetMakers’ Embedded Racebook Solution.
BetMakers’ Embedded Racebook Solution allows licensed operators to offer a full racebook with a comprehensive platform that includes wagering, form, data and embedded video, as well as expert trading and risk management, a range of global racing content and reporting, brand, and promotion engines.
“This agreement reinforces our dedication to providing our partners with extensive event coverage and a best-in-class sports betting solution,” said Andrew Cochrane, CBO at GiG. “The continual enhancement and innovation of our sportsbook highlight SportX’s exponential growth potential, guaranteeing a feature-packed, industry-leading offer that is focused on driving increased functionality, productivity and growth.”
“We are delighted to offer the BetMakers Embedded Racebook Solution as part of SportX to our partners,” added Jake Henson, CEO of BetMakers. “BetMakers is excited to partner with GiG to deliver racing on their state-of-the-art platform.
“GiG’s SportX Sportsbook Platform delivers an exceptional user experience and BetMakers’ Embedded Racebook Solution will fit seamlessly within that environment, providing a comprehensive and highly professional suite of services that will enhance the experience of their end users and provide valuable services to their operator partners. We are delighted to work closely with GiG to help grow demand for horseracing on their platform and further contribute to the health and welfare of the global racing industry.”
BetMakers’ extensive racing footprint
BetMakers, whose Chief Financial Officer Anthony Pullin resigned from his role this week, is an expert in the racing field and has a deep footprint in the field, particularly in New Jersey.
Back in November 2023, BetMakers secured a new 10-year agreement with Meadowlands Racing and Entertainment to continue bringing parimutuel betting technology to New Jersey’s Meadowlands Racetrack.
The brand also supplies retail betting at MonmouthPark and powers the online fixed odds betting system for MonmouthBets, the first legal and regulated mobile application for fixed odds betting on horse racing in the U.S. It also has an exclusive licensing agreement with Hollywood Casino at Penn National Race Course.
