Mohegan Digital appoints Guy Greene to lead marketing strategy

Mohegan SUn CT
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Mohegan Digital has confirmed the appointment of Guy Green as its new VP of Online Marketing. 

An experienced gaming operative, Greene will be charged with driving the overall marketing strategies for the Native American operator’s online platforms – in Connecticut and in Ontario

“Guy Greene has a wealth of Marketing knowledge and experience in the gaming industry and Mohegan is thrilled to have him lead our Online Marketing team,” said Rich Roberts, President of Mohegan Digital. 

“Our igaming business has seen tremendous success and to carry that success forward, and to further evolve and meet new demands in this fast-growing industry, a proven leader like Greene will be vital.”

Greene will lead and develop a team dedicated to marketing the Mohegan online platforms as it aims to create a strong brand positioning and new advertising campaigns to improve the performance. 

He has risen through the ranks at Mohegan, where he has been working since 1996. Greene was first a Player’s Club Manager at the firm before taking on several director-level marketing positions for Mohegan Sun. 

He then departed for OverAbove Marketing & Advertising Agency, where he remained through 2020 before returning to Mohegan, where he was Director of Loyalty Digital Marketing.

In his new role, the VP of Online Marketing will help lead new product launches and assist in CRM growth as well as lead promotional and incentive programs.