Hard Rock Bet prioritizes integrity with ProhiBet

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Hard Rock Digital has penned a deal with US Integrity to become the latest client of the ProhiBet solution which will be integrated into the Hard Rock Bet platform.

Under the provisions of the deal, ProhiBet will provide its integrity monitoring services to the operator by eyeing the conduct of pro and collegiate athletes, coaches, employees and officials. It will also aim to prevent and monitor any bets made on illegal markets state-by-state. 

ProhiBet uses an encrypted, de-centralized cross-monitoring and notification platform to perform its monitoring and will make Hard Rock Bet aware of any prohibited wagering activity. 

The solution is a joint venture partnership between Odds On Compliance and US Integrity that focuses on regulatory compliance and data security within the industry. 

“Hard Rock Bet is committed to providing the best experience for our players and that includes maintaining an atmosphere of trust, integrity, and compliance,” said Matt Primeaux, President of Hard Rock Digital. 

“We value ProhiBet’s monitoring solutions, which will only further enhance our oversight and awareness of prohibited bettors.”

The partnership makes up part of a “two-fold approach” to bolster the oversight and monitoring of sports betting and prohibited bettors within the Hard Rock platform. 

ProhiBet’s technology provides its clients with the platform to ensure that players and all sporting stakeholders remain compliant with state regulations with regard to online sports betting. 

“We are thrilled to partner with Hard Rock Digital — the combination of ProhiBet’s state-of-the-art encrypted data transfer system, and Hard Rock Digital’s dedication to upholding the integrity of sports, will undoubtedly enhance the transparency and trustworthiness of the current regulated sports betting landscape,” stated Matt Heap, Managing Director of ProhiBet.

SBC Americas recently caught up with Heap and Matthew Holt, CEO of US Integrity to explore how the platform can help to reduce or eliminate integrity issues within sport, which has spiraled this year with multiple NFL stars and college athletes falling foul of betting guidelines.