Incognia ready to challenge the market with its new gaming geolocation offering

Phone showing geolocation pin drop
Image: Shutterstock

The market for online gaming geolocation services is growing with the announcement that Incognia intends to enter the space. Founded in 2020, the digital identity company already works with groups like Next Door and Turbi.

“We are thrilled to bring several decades of combined experience building location technology to the growing US iGaming and Sports Wagering market,” said André Ferraz, CEO and Founder of Incognia. “In addition to providing a more precise geolocation compliance solution, we look forward to arming operators with a proactive fraud prevention signal that automates the use of location data and greatly reduces the need for manual fraud investigations.”

While the company is not licensed in any regulated sports betting market yet, the group does have GLI support. The lab wrote a Letter of Attestation noting it tested the technology to its standards and Incognia’s geolocation technology met all parameters.

“The results of these tests demonstrated both physical enforcement of the simulated exclusion zone and detection of all exploits attempted by the test lab,” the letter read.

“Incognia passed all (tests) with flying colors. I was surprised that I didn’t uncover anything that required fixing and retesting, because I always do,” added Garett Krier, Testing Engineer at GLI.

Since the launch of regulated online gambling in the US ten years ago, the options for geolocation have always been few and far between. GeoComply dominated the market for years and only recently XPoint came in as a challenger brand. The relationship between the two companies has been contentious to say the least, with a court challenge over XPoint’s technology that was eventually dismissed.

Incognia is ready and eager to join the fold. While it doesn’t have any regulatory approvals yet, a representative from the company told SBC Americas that remains a top priority for them going forward:

“Obtaining all required licenses and registrations is a top priority for Incognia. We have been actively reviewing all of the necessary requirements to comply with state regulations. In addition to the significant milestone of obtaining the industry standard GLI certification, we are fully committed to pursuing all of the required state licensing and testing requirements to support the needs of the industry.”