Antigua and Barbuba headquartered Esports Entertainment Group have announced a strengthening of its board, with Magnus Leppäniemi joining as a advisory member.
Bringing an extensive executive esports background to the table, Grant Johnson, CEO of Esports Entertainment Group, has been lauding the appointment: “We are beyond thrilled to have Magnus join our team. His impeccable reputation within the esports world, and tier one network of contacts at the highest levels of esports around the world, will open strategic doors to Esports Entertainment Group that we could only dream of a few months ago.
“The timing of his arrival could not be better given our momentum in 2018 and our preparation to make a big splash at Gamescom 2018 in August.”
Leppäniemi currently serves as the head of key account management & partnerships at DreamHack AB, whose broadcasts generate over 375 millions views, in addition to events that welcomed approximately 250,000 visitors last year.
In his current role Leppäniemi is charged the managing, acquiring and growing of global accounts, with a specific US focus by targeting, acquiring and developing new sales and customers, as well as managing and supervising third party sales channels.
Speaking of the new appointment to the Esports Entertainment advisory board, Leppäniemi stated: “It is an exciting time for a company like Esports Entertainment Group to be emerging in the esports and competitive gaming, as new games such as Fortnite and PUBG usher in new massive audiences, while traditional games such as CSGO and Dota still retain huge global fan bases.
“For Esports Entertainment Group, this is the right time to enter the space and deliver the additional experience, value and energy that trusted and responsible betting can provide between both fans and friends of esports and competitive gaming.
“I look forward to helping Grant and his team grow their business within the esports and competitive gaming space.”