Betr co-founder Joey Levy said this football season the focus will be on the company’s new DFS venture, Betr Picks, but the company is still rolling out its sports betting product in Virginia this fall.
The Virginia Lottery awarded Betr an operator license earlier this year. However, the group hit a hiccup when the company failed to disclose the pending investigation and fine levied against Jake Paul by the Securities and Exchange Commission (SEC). As reported by Vixio (paywall), the company self-reported the omission and agreed to a $25,000 fine.
Virginia’s version of Betr Sportsbook will be the last rollout on what the company is calling the V0 platform. As noted by Levy earlier this year, new state rollouts will utilize the Chameleon tech acquired the company acquired from FansUnited.
Virginia bettors will also get a taste of a new product offering called Scripts. As the release describes it, Scripts, “combines the instant gratification of a microbet with the long odds of a parlay.”
“We are thrilled to continue expanding our online sports betting business by launching in Virginia just in time for the NFL season,” said Levy. “Virginia will be the final state where we launch V0 of the Betr Sportsbook, before rolling out our V1 Sportsbook product in existing and new states next year. The state has a dynamic fan base across both collegiate and professional sports and we are excited to introduce our differentiated product experience to this market while continuing to bring our leadership in responsible gaming to Virginia, just as we have done in other jurisdictions. This now marks the 27th jurisdiction Betr is live for real money between having recently launched Betr Picks in 24 jurisdictions and being live with V0 of Betr Sportsbook in Ohio, Massachusetts, and now Virginia.”
Like the other states with Betr Sportsbook, Virginia currently does not offer Betr Picks.