AGA spotlights RG engagement levels in new consumer data

responsible gambling, AGA
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More than half of sports bettors have seen an increase in responsible gaming messaging over the past year, according to data revealed by the American Gaming Association (AGA).

The data has been released to underline the AGA’s commitment to Responsible Gambling Awareness Month (RGEM) 2023, which marks the industry’s 25th annual celebration of responsible gaming in September.

The new consumer survey data was conducted online by YouGov on behalf of the AGA, and took place from Aug. 3-10 among a nationally representative sample of 2,018 Americans aged 21 and over.

As well as 53% of sports bettors noting a rise in RG messaging, 91% are aware of at least one RG resource, with the figure dropping to 84% for past-year gamblers in general.

“Our industry’s success is based on earning customer trust, providing safeguards for responsible gaming, and implementing tools that our customers engage to bet responsibly,” said AGA Vice President, Responsibility, Cait DeBaun.

“Today’s data shows our united effort to elevate responsible gaming is clearly resonating with players and shaping a safer gaming landscape.”

Additionally, gamblers in the last year have reported ‘high confidence’ in the effectiveness of RG tools, policies and initiatives, with at least 75% of players considering the following measures as effective ways to encourage responsible play:

  • Deposit Limits (85%)
  • Time Limits (78%)
  • Wager Limits (77%)
  • Employee Training (77%)
  • Industry Code of Conduct (75%)

DeBaun added: “This month provides a focused opportunity for the gaming community to come together to highlight and advance our efforts.

“We look forward to joining with our members, regulators, leagues, media and all stakeholders to uphold our collective responsibility for responsibility.”

The AGA also recently shared data highlighting American antagonism towards skills machines, with 71% of people surveyed online asserting that they lack adequate player protection mechanisms.

Elsewhere, MGM Resorts and BetMGM recently showed their support for RGEM 2023 with a campaign ready to be launched at nine NFL stadiums.