BetMGM outlines RG commitment with NFL-hosted GameSense campaign

MetLife Stadium, host to BetMGM's GameSense campaign
Image: Shutterstock

MGM Resorts and BetMGM have kicked off Responsible Gaming Education Month (RGEM 2023) with an RG campaign ready to be launched at nine NFL stadiums.

The companies will utilize GameSense, a program focusing on positive, transparent, and proactive conversations with players about how to gamble responsibly.

In doing so, MGM Resorts and BetMGM are among the first gaming operators to promote RG through marketing within league venues.

GameSense will be promoted at the following stadiums:

  • Acrisure Stadium (Pittsburgh Steelers)
  • Allegiant Stadium (Las Vegas Raiders)
  • Empower Field at Mile High (Denver Broncos)
  • Ford Field (Detroit Lions)
  • GHEA Field at Arrowhead Stadium (Kansas City Chiefs)
  • M&T Bank Stadium (Baltimore Ravens)
  • MetLife Stadium (New York Jets)
  • Nissan Stadium (Tennessee Titans)
  • State Farm Stadium (Arizona Cardinals)

This news comes as MGM Resorts and BetMGM partner with the American Gaming Association (AGA) to promote RGEM 2023 this month, with an increased emphasis placed on empowering guests and customers to play responsibly, within legal and regulated markets.

MGM Resorts and BetMGM have also committed to improving employee training and community collaboration, while advancing RG through research.

Casey Clark, Senior Vice President, American Gaming Association, said: “The AGA is proud to work alongside leaders like MGM Resorts and BetMGM to advance responsible gaming every day. Their continued investment to elevate responsibility exemplifies the industry’s commitments and the spirit of Responsible Gaming Education Month.”

Additionally, MGM Resorts and BetMGM are committing more than $1m annually to fund a variety of RG and problem gambling initiatives, consisting of research, advocacy, prevention, marketing, and organizational support.

BetMGM will also host a series of ‘lived-experience fireside chats’ provided by EPIC Risk Management, while MGM Resorts will encourage participation in surveys, highlighting leadership perspectives, and featuring public service messages on property screens and Las Vegas marquees.

Stephen Martino, SVP Chief Compliance Officer, MGM Resorts, added: “The landscape of the gaming industry has evolved dramatically in recent years with the broad legalization of online gambling and sports betting. Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority.

“These efforts are vital to giving guests, customers, employees, and companies the tools and information needed for a safe and enjoyable experience.”