Simplebet has unveiled its plans for a product rollout ahead of its sophomore season of offering college football micro markets.
The microbetting firm, co-founded by Joey Levy, enjoyed a 125% increase year-over-year on its previous college season and is therefore following up that success with an expansion of its offerings.
This expansion includes offering in-game microbetting markets for all Power 5 conferences and games broadcast nationally. Marking the expansion’s beginning is the season’s opener between Notre Dame and Navy which will be played in Dublin this weekend.
Simplebet’s operator clients such as DraftKings, Caesars, and bet365 will be able to offer their players markets such as the “drive exact results” which allow players to choose the outcome of each team’s drive result from four different options.
The drive exact result was Simplebet’s most popular market for college football last season, followed by “next play attempt type” which allows players to pick whether an athlete will run or pass with their next play.
An expansion of the college football markets isn’t the only new development this year at Simplebet, which earlier this year unveiled its same innings parlay product allowing players to combine microbets and parlays.
“College football micro-betting shines by valuing devoted fans and their unique team insights,” said Simplebet CEO Chris Bevilacqua. “As we head into our second full season providing markets, we’re confident that our in-game micro betting product will continue to offer fans a thrilling way to engage with their favorite schools, and bring them instant gratification in addition to their schools’ success.”