Michigan Gaming Control Board to continue Don’t Regret the Bet campaign with new funding

Image: Shutterstock

The Michigan Gaming Control Board has confirmed that its Don’t Regret the Bet responsible gaming messaging campaign will continue throughout the next year after confirming its annual budget for FY24. 

This week state lawmakers finalized the state budget for the coming financial year, with $50.7m earmarked for the gaming regulator. 

Consequently, the MGCB’s campaign can continue for another year as the regulator aims to provide tips and information to help players gamble responsibly and avoid gambling-related harms. 

Don’t Regret the Bet costs around $3m to run throughout the year and airs across different channels on TV, radio, and online, as well as point-of-sale video ads at gas stations and digital billboards. 

It also points players in the direction of resources to get help if they are struggling with gambling, including self-assessments, signs of problem gambling tips, self-exclusion lists, as well as links to Gamblers Anonymous, Gam-Anon, and the Michigan Department of Health and Human Services. 

Other areas of funding confirmed for the year ahead include $2.2m and 16 full-time staff members to support and produce new gaming programs, $2m funding to create an accounts receivable system, and $63,000 to pay MGCB board members. 

“A well-funded gaming control agency is crucial for ensuring fair and honest gaming in the State of Michigan, preventing fraud and illegal activities, and addressing problem gambling,” MGCB Executive Director Henry Williams said. 

“I sincerely appreciate the support from Governor Whitmer and the Legislature of a budget that will help the MGCB continue its responsible gaming messaging campaign, support our state’s growing gaming economy, and allow us to grow our team and make investments into efficient systems that help strengthen our mission and integrity while supporting those we serve.”