MGCB marks Problem Gambling Awareness Month with new campaign

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The Michigan Gaming Control Board (MGCB) has launched a new responsible gambling campaign aimed at offering tips and information to help players avoid the harms of problem gambling. 

Launched during Problem Gambling Awareness Month, the campaign – titled Don’t Regret the Bet – seeks to inform players about the risks associated with gambling and offer advice to those who may feel that their gambling habits could be getting out of control. 

As part of the campaign, MGCB has offered six tips to players to help them avoid gambling harm. Those tips are: 

  • Think of gambling as entertainment; not as a side job
  • Know your limits. And stick to them
  • Keep a good balance between gambling and other activities
  • Keep your head on straight
  • Don’t believe it if you’re feeling lucky
  • Don’t chase your losses

Don’t Regret the Bet also points players in the direction of resources to get help if they are struggling with gambling, including self-assessments, signs of problem gambling tips, self-exclusion lists, as well as links to Gamblers Anonymous, Gam-Anon, and the Michigan Department of Health and Human Services. 

A statewide multi-media RG campaign, Don’t Regret the Bet will air across different channels on TV, radio, and online, as well as point-of-sale video ads at gas stations and digital billboards. 

“Starting in March, Michigan residents will hear and see new public service messages on local TV and radio stations and on popular social media platforms reminding them to enjoy gaming responsibly,” said Henry Williams, Michigan Gaming Control Board Executive Director.

“March is Problem Gambling Awareness Month, making it the perfect time to launch the MGCB’s educational campaign. The yearlong campaign is a crucial step in our ongoing efforts to reach the public with information, tips, and tactics promoting responsible gaming.”

Funding for Don’t Regret the Bet was secured in the FY23 budget and was approved by the legislature and Governor Gretchen Whitmer ahead of this year. MGCB has stated it will seek further funding for next year’s budget to continue the campaign in the years ahead.

The campaign has been conducted in coalition with Lansing-based King Media and traditional adverts will also appear at professional and college sports events broadcasts. 

“We are honored to partner with the MGCB to promote responsible gambling,” said Coleen King, President and Founder of King Media. 

“Don’t Regret the Bet is a campaign that will have a positive impact on individuals and communities across Michigan, and that aligns perfectly with our focus on meaningful work.”