Partnership between BetMGM and Buffalo Wild Wings expands to slots

Screenshot of Buffalo Wild Wings BetMGM slot
Image: BetMGM

Get your wet naps out and clean your fingers, Buffalo Wild Wings is coming to BetMGM online casino. The new game, developed by Inspired Entertainment, expands the agreement between the two groups that extends back to 2019.

What started as a strategic partnership to promote BetMGM sportsbooks at Buffalo Wild Wings restaurants. That component of the deal expanded in 2021, and now the deal is moving over to the online casino side. The restaurant-themed slot is now live in New Jersey, Pennsylvania, and Michigan at BetMGM online casino. According to the release from MGM announcing the new game, BetMGM holds 29% market share of the combined US online casino market.

“BetMGM’s newest exclusive title presents our players with the branding and visual appeal of Buffalo Wild Wing’s popular restaurant and sports bar with the familiar and player-centric game mechanics from Inspired. We have a great partner in Buffalo Wild Wings and look forward to continuing to work with them to deliver innovative experiences players can only find on BetMGM,” said BetMGM Director of Gaming Oliver Bartlett.

“The Buffalo Wild Wings branded casino game is another opportunity to entertain our fans through the BetMGM platform. Partnering with one of the industry leaders in entertainment gives our guests one-of-a-kind experiences,” added Buffalo Wild Wings Director of On-Premise Experience Nigel Jones.

The game incorporates elements from the restaurant, so expect wings and burger imagery alongside sports iconography as well.

“We’re thrilled to broaden our relationship with BetMGM through the development of the new Buffalo Wild Wings iGaming slot. We look forward to continuing our collaboration with BetMGM to deliver unique gaming experiences that wow their players,” said Inspired President and CEO Brooks Pierce.

Inspired and BetMGM have worked on other projects beyond this game, including the launch of virtual sports products from Inspired back in 2021.